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Pharrell Williams and Louis Vuitton continue to innovate in fashion with a <a href="https://www.highsnobiety.com/p/louis-vuitton-pharrell-varsity-jacket/" target="_blank" rel="noopener" data-wpel-link="external">limited-edition varsity jacket</a>. This offering is one of a kind, as it bridges the physical world with the digital universe, granting an actual premium leather jacket alongside a digital NFT collectible. 
Louis Vuitton’s VIA project, launched in June 2023, initially offered a digital recreation of their iconic trunk for a cool $41,000. Now, they are releasing a new version exclusively to VIA NFT holders, with a hefty price tag of $8,450. 
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Image Source: Louis Vuitton 
This is the second NFT collaboration between Williams and Louis Vuitton, as they partnered for the sale of a digital Speedy bag last year at $9,000. 
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 Louis Vuitton VIA. The first VIA journey is now available. Discover the Speedy 40 VIA <a href="https://twitter.com/Pharrell?ref_src=twsrc%5Etfw" target="_blank" rel="noopener" data-wpel-link="external">@Pharrell</a>, revisiting the Maison's iconic bag crafted in 1930. Discover more at <a href="https://t.co/FN7LgduFzK" target="_blank" data-wpel-link="external">https://t.co/FN7LgduFzK</a><a href="https://twitter.com/hashtag/LouisVuittonVIA?src=hash&amp;ref_src=twsrc%5Etfw" target="_blank" rel="noopener" data-wpel-link="external">#LouisVuittonVIA</a> <a href="https://twitter.com/hashtag/PharrellWilliams?src=hash&amp;ref_src=twsrc%5Etfw" target="_blank" rel="noopener" data-wpel-link="external">#PharrellWilliams</a> <a href="https://t.co/X2i5G7w9xQ" target="_blank" data-wpel-link="external">pic.twitter.com/X2i5G7w9xQ</a>— Louis Vuitton (@LouisVuitton) <a href="https://twitter.com/LouisVuitton/status/1680962486470602760?ref_src=twsrc%5Etfw" target="_blank" rel="noopener" data-wpel-link="external">July 17, 2023</a>
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This release reinforces the fact that the firm Louis Vuitton plans to strengthen its presence in the Web3 fashion industry, which is expected to be valued at $4.8 billion by 2031. 
There is no doubt that Louis Vuitton has positioned itself as a pioneer in this rapidly evolving arena, as it recently opened a channel on Discord to connect with fans. 
/Also Read: <a href="https://www.cryptotimes.io/2024/04/24/bankman-fried-to-aid-lawsuit-against-ftx-celebrity-endorsers/" data-wpel-link="internal">Bankman-Fried to Aid Lawsuit Against FTX Celebrity Endorsers</a>

Louis Vuitton & Pharrell Launches NFT Varsity Jacket

The Crypto Times

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