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<h2 class="wp-block-heading" id="h-tell-em-web3-gaming-sucks-and-watch-em-flock-in-says-ava-labs"><strong>Tell em Web3 gaming sucks and watch em flock in, says Ava Labs</strong></h2>
<p>Why not just be upfront and tell gamers that Web3 games are totally trash?</p>
<p>Theres no future in the tech, so developers might as well throw in the towel and go back to regular software gigs.</p>
<p>That is the tongue-in-cheek marketing approach to grab gamer attention taken by Ava Labs the team behind Avalanche blockchain and it looks like its paying off.</p>
<p>With a topic as polarizing as Web3 gaming, people tend to already have their minds made up, Ed Chang, the head of gaming at Ava Labs, tells Web3 Gamer.</p>
<blockquote class="wp-block-quote">
 <p>We figured why not take a humorous approach to help people step outside their comfort zones, consider things differently, and see the substance behind all the hype.”</p>
</blockquote>
<p>Its a breath of fresh air in Web3 gaming marketing, where buzzwords like revolutionary, pioneering, and groundbreaking are tossed around too easily.</p>
<p>Chang concedes there have been some real flops in Web3 gaming, but he doesnt want that to scare gamers off from the industry.</p>
<p>After all, the first-ever blockchain game, Crypto Kitties, only came out seven years ago, in 2017.</p>
<p>We want to help gamers realize that, sure, not all Web3 games have been the best, but if you look in the right places, big things are happening, he says.</p>
<figure class="wp-block-image aligncenter size-large is-resized">
 <img decoding="async" src="http://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-1-996x1024.jpg" alt="Web3 Gaming Sucks - Ava Labs Campaign" class="wp-image-30707" width="564" height="580" srcset="https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-1-996x1024.jpg 996w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-1-292x300.jpg 292w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-1-770x792.jpg 770w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-1.jpg 1091w" sizes="(max-width: 564px) 100vw, 564px">
 <figcaption class="wp-element-caption">
  <em>Ava Labs’ massive banner declaring Web3 gaming sucks at GDC (<a href="https://x.com/CryptoGamr/status/1771273005379043816?s=20" target="_blank" rel="nofollow">X/Chris Gonsalves</a>)</em>
 </figcaption>
</figure>
<p>Just to set the record straight, Chang is a fan of Web3 gaming, and this is not some sort of passive-aggressive payback for not getting a raise or something.</p>
<p>No, I dont believe that Web3 gaming sucks. I believe the opposite. We have dozens of amazing games building on Avalanche, including some stunning AAA titles dropping soon, he says.</p>
<p>One of the most talked-about games in Web3 <a href="https://cointelegraph.com/magazine/shrapnel-star-atlas-axie-infinity-nine-chronicles-web3-gamer/" target="_blank" rel="nofollow">right now is Shrapnel</a>, an extraction shooter on Avalanche. Early access to the game is slated for release later this year.</p>
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<p>So why take an unusual approach to marketing by dissing the product you are making?</p>
<p>Big out-of-the-box swings like ‘Web3 gaming sucks’ can help us stand out and shine a spotlight on the Web3 games that truly have the potential to change gaming, he explains.</p>
<p>It’s been turning heads for sure. At the biggest event in the gaming world last week, The Game Developers Conference (GDC), people couldnt get enough of it.</p>
<figure class="wp-block-image aligncenter size-large is-resized">
 <img decoding="async" src="http://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-2-798x1024.jpg" alt="Post on X about Ava Labs Web3 Gaming Sucks Campaign" class="wp-image-30708" width="476" height="611" srcset="https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-2-798x1024.jpg 798w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-2-234x300.jpg 234w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-2-770x988.jpg 770w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/Web3-Game-2.jpg 866w" sizes="(max-width: 476px) 100vw, 476px">
 <figcaption class="wp-element-caption">
  <em> Ava Labs dissing Web3 gaming at the Game Developers Conference (X/<a href="https://twitter.com/0xcryptopunk/status/1770749356968169804?s=46" target="_blank" rel="nofollow">CryptoPunk</a>).</em>
 </figcaption>
</figure>
<p><br>At GDC last year, we wanted to showcase established developers building in the space. This year was more about drawing in as many people to see that Web3 games are real and fun, he added.</p>
<p>Even attendees took to X to share images and their thoughts on the marketing, which definitely stood out as a highlight.</p>
<p>During my week at GDC, I have to say how insanely impressed Ive been with<a href="https://twitter.com/avax" target="_blank" rel="nofollow"> </a>Avax marketing, gamer Jonah Blake stated in a <a href="https://twitter.com/RealJonahBlake/status/1770954824911348110?s=20" target="_blank" rel="nofollow">post</a> on X to his 52,800 followers.</p>
<h2 class="wp-block-heading" id="h-could-baby-blockchains-shake-things-up-for-gaming-sa-world-ceo-thinks-so"><strong>Could baby blockchains shake things up for gaming? SA World CEO thinks so</strong></h2>
<p>Gaming ecosystem SA World has made the jump from Polygon and BNB Smart Chain (BNB) to layer-1 blockchain Injective to cut the cost of fees and make it easier for players to swap assets across games.</p>
<p>SA World CEO Du Le says that game builders shouldnt be afraid to explore beyond the blockchain giants and take a gamble on smaller blockchains as long as it fits with the business goals.</p>
<p>Though Polygon and Binance Smart Chain have their merits and have had a longer history, it is essential for Web3 game developers to explore alternative options to achieve their gaming objectives fully, Le tells Web3 Gamer.</p>
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<p>Polygon and BNB launched back in 2017, about a year before Injective Blockchain. While they might be more well-known, Injectives name is growing as a reliable open, <a href="https://cointelegraph.com/news/injective-launches-layer-2-testnet-for-solana-based-apps-in-cosmos" target="_blank" rel="nofollow">interoperable layer-1 blockchain</a> that can link up with other networks like Ethereum, Solana and Polygon.</p>
<p>Le explains this allows players to seamlessly exchange NFTs between games and power upgrades within SA Worlds RPG mobile game across leading ecosystems, enhancing the overall gaming experience.</p>
<p>He adds that it is especially a priority for the ecosystems flagship RPG game, Summoners Arena.</p>
<figure class="wp-block-image aligncenter size-full is-resized">
 <img decoding="async" src="http://cointelegraph.com/magazine/wp-content/uploads/2024/04/SA-world-tweet.jpg" alt="SA World Post on X" class="wp-image-30705" width="562" height="639" srcset="https://cointelegraph.com/magazine/wp-content/uploads/2024/04/SA-world-tweet.jpg 894w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/SA-world-tweet-264x300.jpg 264w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/SA-world-tweet-770x875.jpg 770w" sizes="(max-width: 562px) 100vw, 562px">
 <figcaption class="wp-element-caption">
  <em>(<a href="https://x.com/SAWorld_io/status/1773351230691061940?s=20" target="_blank" rel="nofollow">SA World</a></em>)
 </figcaption>
</figure>
<p>If youre a talented designer keen on Web3 gaming, maybe you should shoot Le a message about a job. He thinks theres a shortage of talent like yours in the industry right now.</p>
<p>Were facing a shortage of long-term gaming innovators who can deliver comprehensive, holistic products, he says.</p>
<p>Games require designers who have the capacity to dive deeper, meticulously attending to detail and crafting truly immersive experiences, he explains.</p>
<h2 class="wp-block-heading" id="h-hot-take-bitcoin-miner"><strong>Hot Take: Bitcoin Miner</strong></h2>
<p>Fumb Games “Bitcoin Miner” has just reached 2 million lifetime users, and so naturally, I was curious to see what all the fuss was about.</p>
<p>The biggest takeaway for me was realizing just how physically unfit my thumb is.</p>
<p>Once I downloaded Bitcoin Miner, It took me about ten minutes to figure out WTF was happening before I realized it was solely a clicker game.</p>
<figure class="wp-block-image alignright size-full is-resized">
 <img decoding="async" src="http://cointelegraph.com/magazine/wp-content/uploads/2024/04/bitcoin-miner-2.jpg" alt="Bitcoin Miner Screenshot" class="wp-image-30703" width="291" height="629">
 <figcaption class="wp-element-caption">
  <em>Racking up those Satoshi’s one day at a time (Bitcoin Miner)</em>
 </figcaption>
</figure>
<p>There’s no tutorial or anything, so youre just staring at the screen until it clicks literally.</p>
<p>Once you start hammering away at that button repeatedly, theres no stopping.</p>
<p>It kind of reminds me of Super Mario with the layout and sounds, and while it wont make you rich, you can still pocket some Bitcoin every time you play.</p>
<p>However, Im not sure if all that Bitcoin you earn will cover your future arthritis treatment costs.</p>
<p>But weirdly enough, it’s addicting. You just get into this flow of clicking.</p>
<p>How much of a difference is there, really, between someone typing away at a desk job all day for cash? Theyre using all 10 fingers, while you only need one on Bitcoin Miner.</p>
<p>FYI&nbsp; not the best idea to ditch your office gig for a full-time clickathon on Bitcoin Miner. If you dedicate a few hours each day to it, you’re looking at around 13 cents worth of Bitcoin daily.</p>
<p>As you progress and level up, youll be given mini tasks like clicking particular flashing logos on the conveyor belt a certain amount of times to power up your coins.</p>
<p>While it might not appeal to everyone to spend their time clicking a button for mere cents, you can’t argue with the numbers. The game consistently draws in 30,000 daily players, which is pretty solid for a blockchain mobile game.</p>
<h2 class="wp-block-heading" id="h-fumb-games-founder-thinks-web3-devs-should-take-the-minimalist-strategy"><strong>Fumb Games founder thinks Web3 devs should take the minimalist strategy</strong></h2>
<p>Paul West, the mastermind behind Bitcoin Miner and founder of Fumb Games, thinks there’s still a massive demand from gamers who prefer the “less is more” approach in Web3 gaming.</p>
<p>I believe a combination of simple and fun gameplay paired with free Bitcoin have made the game stand out, West tells Web3 Gamer.</p>
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<p>He’s not making any grand promises to gamers or hinting that spending time on this clicker game will solve their growing cost of living issues in todays world.</p>
<p>The actual monetary value earned here is minimal, so its not like gamers are playing Bitcoin Miner for financial benefit, he says.</p>
<figure class="wp-block-image alignright size-full">
 <img decoding="async" width="295" height="640" src="http://cointelegraph.com/magazine/wp-content/uploads/2024/04/bitcoin-miner-3.jpg" alt="Bitcoin Miner" class="wp-image-30704" srcset="https://cointelegraph.com/magazine/wp-content/uploads/2024/04/bitcoin-miner-3.jpg 295w, https://cointelegraph.com/magazine/wp-content/uploads/2024/04/bitcoin-miner-3-138x300.jpg 138w" sizes="(max-width: 295px) 100vw, 295px">
 <figcaption class="wp-element-caption">
  <em>Unlocking the next task on Bitcoin Miner. (Bitcoin Miner)</em>
 </figcaption>
</figure>
<p>He explains that while Web3 gaming a couple of years ago was massively over-complicated and developers were quite rightly cynical, its clear that there is an appetite for play and earning among todays mobile gamers in particular.</p>
<p>One thing West isnt keen on is hitting gamers with a hefty bill to buy nonfungible tokens (NFTs) before they even get to play the game.</p>
<p>Its not about selling NFTs upfront and accidentally overpromising, he states.</p>
<p>But West explains that when you throw rewards, big or small, into a game, especially when it has real-world value, it changes how players think.</p>
<p>One of the key takeaways is that rewards can meaningfully improve the gameplay experience if implemented in the right way, he says.</p>
<p>But fun should still be the focus, not just bribing folks to suffer through a lousy game.</p>
<p>It wont make a bad game great, but it is a powerful new tool in a game makers arsenal, he explains.</p>
<h2 class="wp-block-heading" id="h-other-news"><strong>Other News</strong></h2>
<p> The highly anticipated AAA massively multiplayer online (MMO) metaverse game, Wilder World has launched on the Epic Games Store.&nbsp;</p>
<p> U.S.-based developer Parallel Studios just sealed the deal on a huge $35 million funding round. The big bucks came in from some heavy hitters like VanEck, Solana Ventures, Base and Spartan.</p>
<p> Games market data company Newzoo has just dropped a report predicting that the African gaming market will hit over $1 billion in 2024.</p>
<p> The Arbitrum Foundation has teamed up with Azuki and Weeb3 Foundation to launch AnimeChain, aiming to tap into the Anime community with a lineup of Anime-themed games and content.</p>
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‘Web3 Gaming sucks’ says Ava, 2M Bitcoin Miner players make 13c: Web3 Gamer

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