Token

Bitcoin ETF

BlackRock

<p><span style="font-weight: 400;">Fund management titan BlackRock called Bitcoin “progress” in an advertisement for its new Bitcoin ETF (exchange-traded fund).</span></p> 
<p><span style="font-weight: 400;">“Bitcoin ETFs have landed,” says the advertisement, showing a silhouette of a runway and a plane. “Get your share of progress.”</span><span style="font-weight: 400;">&nbsp;</span></p> 
<h2 id="span-style-font-weight-400-blackrock-bitcoin-etf-ad-hits-goes-for-kill-span"><span style="font-weight: 400;">BlackRock Bitcoin ETF Ad Hits Goes ”For Kill”&nbsp;</span></h2> 
<p><span style="font-weight: 400;">Bloomberg Intelligence ETF analyst Eric Balchunas said the ad for the iShares Bitcoin Trust (IBIT) foun</span><span style="font-weight: 400;">d the “sweet spot between the boring legacy fund” and “‘hey fellow kids’ type stuff.”</span></p> 
<p><span style="font-weight: 400;">With </span><a href="https://insidebitcoins.com/news/blackrock-bitcoin-etf-flourishes-as-gbtc-faces-asset-loss-quant-and-rebel-satoshi-hold-high-earning-potential"><span style="font-weight: 400;">BlackRock</span></a><span style="font-weight: 400;"> on the verge of pulling away from the pack in terms of assets under management, ”going for kill w more ads makes sense,” he said.</span></p> 
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"> 
 <p lang="en" dir="ltr">New <a href="https://twitter.com/search?q=%24IBIT&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$IBIT</a> ad just dropped. IMO simple, modern, effective. In sweet spot bt boring legacy fund co ad and “hey fellow kids” type stuff. Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill w more ads makes sense. <a href="https://t.co/V8VVgB2G8d">https://t.co/V8VVgB2G8d</a></p> 
 <p>— Eric Balchunas (@EricBalchunas) <a href="https://twitter.com/EricBalchunas/status/1759719030816936031?ref_src=twsrc%5Etfw">February 19, 2024</a></p>
</blockquote> 
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> 
<p><span style="font-weight: 400;">IBIT, together with the Fidelity Wise Origin Bitcoin Fund (FBTC), amassed more than $3 billion in assets in their first month of trading. They are the only ETFs to pass that milestone in the first month out of more than 5,535 ETFs in the US.</span></p> 
<p><span style="font-weight: 400;">“IBIT and FBTC are in a league of their own,” Balchunas <a href="https://twitter.com/EricBalchunas/status/1755702963778023718">said</a> earlier.</span></p> 
<p><span style="font-weight: 400;"><img decoding="async" src="https://www.thetradenews.com/wp-content/uploads/2020/12/iStock-1219303761.jpg" alt="BlackRock reports 8% decline in profit for 2022, but still exceeds analyst expectations - The TRADE"></span></p> 
<h2 id="span-style-font-weight-400-blackrock-s-bitcoin-etf-ads-aimed-at-wealthy-boomer-market-span"><span style="font-weight: 400;">BlackRock’s Bitcoin ETF Ads Aimed At Wealthy Boomer Market</span></h2> 
<p><span style="font-weight: 400;">BlackRock has opted to appeal to the wealthy boomer market. Its first ad, which was released on Jan. 11, was </span><a href="https://insidebitcoins.com/news/blackrock-spot-bitcoin-etf-ad-targeting-wealthy-boomers-praised-as-so-boring-its-brilliant"><span style="font-weight: 400;">praised</span></a><span style="font-weight: 400;"> as “so boring it’s brilliant.”&nbsp;&nbsp;</span></p> 
<p><span style="font-weight: 400;">In the video, BlackRock’s US head of thematics and alternative </span><a href="https://insidebitcoins.com/news/grayscales-bitcoin-etf-must-slash-fees-or-lose-share-to-blackrock-and-fidelity-funds-with-competitive-advantages-jpmorgan-says"><span style="font-weight: 400;">ETFs</span></a><span style="font-weight: 400;">, Jay Jacobs, outlined Bitcoin’s value proposition. He also explained how investors can gain exposure to the leading cryptocurrency through the asset manager’s ETF.</span></p> 
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"> 
 <p lang="en" dir="ltr">Amazing ads from Blackrock on <a href="https://twitter.com/search?q=%24IBIT&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$IBIT</a>, the Blackrock Bitcoin Spot ETF.</p> 
 <p>Definitely a new market of investors is reached through <a href="https://twitter.com/search?q=%24IBIT&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$IBIT</a></p> 
 <p> <a href="https://t.co/HxUZqE65kv">pic.twitter.com/HxUZqE65kv</a></p> 
 <p>— Alessandro Ottaviani (@AlexOttaBTC) <a href="https://twitter.com/AlexOttaBTC/status/1746561804615000253?ref_src=twsrc%5Etfw">January 14, 2024</a></p>
</blockquote> 
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> 
<p><span style="font-weight: 400;">Fred Krueger, a digital asset investor, was among those who praised BlackRock’s earlier advertisement, and </span><a href="https://twitter.com/dotkrueger/status/1746633856994955455"><span style="font-weight: 400;">said</span></a><span style="font-weight: 400;"> it is more palatable for “wealthy boomers.” He added&nbsp; that his generation of wealthy investors will be “happily adding IBIT and FBTC” to their portfolios.&nbsp;</span></p> 
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BlackRock Calls Bitcoin ”Progress” As It Goes ”For Kill” With New Bitcoin ETF Ad

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Inside Bitcoins

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