Bitcoin ETF

Bitcoin

BlackRock

BlackRock has ramped up its media advertising campaign for its recently launched spot Bitcoin exchange-traded fund (ETF), labeling the asset not as a currency but as “progress.”
In its latest advertisement, the world’s largest asset manager maintained its relatively “boring” <a href="https://cointelegraph.com/news/blackrock-boomer-bitcoin-etf-ad-marketing-war-ramps">approach to advertising</a> its iShares Bitcoin Trust (IBIT) ETF — at least compared to its competitors.
“Bitcoin ETFs have landed,” states the yellow advertisement, showing simply a silhouette of a runway and plane. BlackRock adds the caption: “Get your share of progress.”
The seemingly mundane marketing approach wasn’t overlooked by industry observers, such as Bloomberg Intelligence ETF analyst Eric Balchunas, who <a href="https://twitter.com/EricBalchunas/status/1759719030816936031" target="_blank" rel="noopener nofollow">described</a> it as being in the “sweet spot between the boring legacy fund and “‘hey fellow kids’ type stuff.” 
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 <img src="https://s3.cointelegraph.com/uploads/2024-02/cacdef71-da6c-444f-8108-9a21d9e8b9c5.jpg" alt="" title="">
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 BlackRock spot ETF advertisement. Source: X
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He added that the firm was on the brink of “pulling away as the category liquidity king,” so going for the kill with more advertising makes sense,” adding:
<blockquote data-ct-non-breakable="true">
 “Interesting they equate Bitcoin not with a commodity or a currency but with progress.”
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<blockquote class="twitter-tweet">
 New <a href="https://twitter.com/search?q=%24IBIT&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$IBIT</a> ad just dropped. IMO simple, modern, effective. In sweet spot bt boring legacy fund co ad and “hey fellow kids” type stuff. Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill w more ads makes sense. <a href="https://t.co/V8VVgB2G8d">https://t.co/V8VVgB2G8d</a>— Eric Balchunas (@EricBalchunas) <a href="https://twitter.com/EricBalchunas/status/1759719030816936031?ref_src=twsrc%5Etfw">February 19, 2024</a>
</blockquote> 
The firm also mentions how the ETF standardizes Bitcoin (<a href="https://cointelegraph.com/bitcoin-price">BTC</a>), making it just like stocks and bonds in a portfolio, he added. 
BlackRock’s <a href="https://cointelegraph.com/news/blackrock-boomer-bitcoin-etf-ad-marketing-war-ramps">first ETF advertisement</a>, released on Jan. 11, also took a mature approach, targeting the affluent “boomer” market. Since the product launched, <a href="https://cointelegraph.com/news/blackrock-bitcoin-etf-holds-100k-btc">BlackRock has seen&nbsp;inflows</a><a href="https://cointelegraph.com/news/blackrock-bitcoin-etf-holds-100k-btc"></a>&nbsp;of $5.3 billion to its IBIT ETF, <a href="https://farside.co.uk/?p=997" target="_blank" rel="noopener nofollow">according</a> to Farside. 
Moreover, the Bitcoin ETF marketing war <a href="https://cointelegraph.com/news/bitcoin-etf-issuers-push-3-crypto-ads-in-48-hours">has been heating up</a> since Bitwise <a href="https://cointelegraph.com/news/bitwise-etf-media-campaign-most-interesting-man">dropped the first ad</a> in mid-December 2023 using actor Jonathan Goldsmith, who appeared as “The Most Interesting Man in the World.”
The promotional blitz accelerated after Google began <a href="https://cointelegraph.com/news/bitcoin-etf-ads-google-crypto-community">allowing crypto ads</a> earlier in February. 
Related: <a href="https://cointelegraph.com/news/grayscale-gbtc-outflows-reach-7b-when-will-it-stop">Grayscale’s GBTC outflows reach $7B, but data shows it’s slowing</a>
On Feb. 15, 21Shares started <a href="https://twitter.com/21Shares/status/1758162059810804139" target="_blank" rel="noopener nofollow">promoting</a> the fact that Bitcoin had become a trillion-dollar asset in terms of market capitalization.
Coincidentally, whistleblower Edward Snowden also <a href="https://twitter.com/Snowden/status/1759304612664779247" target="_blank" rel="noopener nofollow">referred to BTC</a> as the future of money on Feb. 19.
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 “Unpopular but true: Bitcoin is the most significant monetary advance since the creation of coinage.”
</blockquote>
Magazine: <a href="https://cointelegraph.com/magazine/crypto-inevitable-all-in-meet-vance-spencer/">‘Crypto is inevitable’ so we went ‘all in’ — Meet Vance Spencer, permabull</a>

BlackRock labels BTC as ‘progress’ in latest spot Bitcoin ETF ad

Cointelegraph

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